Why Local SEO is Different
Traditional SEO focuses on ranking globally. Local SEO focuses on ranking when someone searches for "plumber near me" or "dentist in Chicago". The rules are completely different, and Google relies heavily on proximity, prominence, and relevance.
The Big Three of Local SEO
- Google Business Profile (GBP): This is the foundation. It must be perfectly optimized, active, and strictly aligned with your website data.
- NAP Consistency: Your Name, Address, and Phone number must be identical across the web (directories, social media, your website footer).
- Local Schema Markup: Your website code must explicitly tell search engines where you are located using LocalBusiness JSON-LD schema.
The Power of Reviews
Reviews are a massive ranking factor. Generating a steady velocity of 5-star Google reviews signals trust and authority to the algorithm, pushing you higher in the Maps Pack.